Lead Generation Campaign Ideas That Work for One-Person Businesses

The truth about lead generation for solopreneurs

Here’s what nobody tells you: The most successful solopreneurs aren’t running ten different lead generation campaigns. They’re not “crushing it” on every social platform. They’re not creating content 24/7.

Instead, they’ve found one or two campaign types that align perfectly with their business model and automated the hell out of them. That’s it. That’s the secret.

The key is choosing the right campaigns for your specific situation. If you’re selling a €2,000/month consulting service, your lead generation should look very different from someone selling a €50/month SaaS tool. Your time is worth different amounts, and your campaigns need to reflect that.

Lead generation campaigns that work for solo businesses

Let’s break this down by business model. Remember: Your goal isn’t to implement every idea you see. It’s to find the one or two campaigns that align perfectly with your business type and available resources.

Volume business campaigns (€100-1,000/year customers)

When you’re aiming to serve hundreds of customers at a lower price point, your campaigns need to be highly automated. Here’s what works:

Educational content funnels

Imagine running a productivity app priced at €20/month. Here’s how a successful campaign looks:

• Create a free “Productivity Audit Tool” using Lead Booster Pro
• Visitors complete the audit and get personalized results
• Based on their answers, they receive targeted content via email
• High-scoring leads get invited to a free trial
• Low-scoring leads enter a nurture sequence

The beauty? This entire system runs on autopilot. Once set up, it qualifies leads while you sleep.

Community-driven lead generation

Here’s how a template creator brings in consistent leads:

• Maintains a free resource library of basic templates
• New visitors submit their email to access
• Each download triggers a sequence showcasing premium templates
• Community members share templates, bringing in organic traffic
• Questions and discussions create user-generated content

Product-led growth campaigns

Perfect for SaaS founders. Here’s a real-world example:

• Offer a free tool that solves one specific problem
• Gate advanced features behind a simple signup form
• Use in-app behavior to identify power users
• Trigger targeted upgrades based on usage patterns
• Let your product do the selling

Value business campaigns (€1,000-10,000/year customers)

With a value business, you need campaigns that balance automation with personal touch. Here’s what works:

Hybrid automation-personal touch campaigns

A business coach’s successful funnel:

• Offers a “Business Growth Roadmap” assessment
• Leads complete a detailed questionnaire
• High-quality leads automatically get invited to book a strategy session
• Low-fit leads receive valuable content and resources
• Personal follow-up only happens with qualified prospects

Case study driven lead generation

Here’s how a web designer consistently lands €5,000+ projects:

• Creates detailed case studies of successful client projects
• Embeds ROI calculators within case studies
• Offers a website audit to interested prospects
• Automates initial qualification questions
• Only jumps on calls with pre-qualified leads

Premium business campaigns (€10,000+/year customers)

With premium services, your campaigns need to position you as a trusted authority while filtering for high-value opportunities. Quality over quantity is essential here.

Thought leadership positioning

Here’s how a strategy consultant can generate €20,000+ engagements:

• Publishes in-depth industry analysis monthly
• Creates gated executive briefings on emerging trends
• Hosts invitation-only roundtable discussions
• Uses Lead Booster Pro to qualify briefing requests
• Follows up personally with well-matched leads

The key is demonstrating deep expertise while staying highly selective about your time investment.

High-value workshop funnels

A business advisor’s approach to landing enterprise clients:

• Offers exclusive CEO workshops (virtual or in-person)
• Uses detailed application forms to pre-qualify attendees
• Delivers massive value in the workshop itself
• Follows up with tailored proposals for good fits
• Maintains relationships with past participants

Making your campaigns work: Implementation guide

Now that you’ve seen campaign examples for each business model, let’s talk about actually making them work in your business.

Start with one campaign

The biggest mistake solopreneurs make? Trying to launch multiple campaigns at once. Instead:

1. Choose one campaign type that matches your business model
2. Set it up properly with the right tools and automation
3. Run it for at least 90 days before adding anything new
4. Measure results and optimize before scaling

Essential tools and systems

Every successful campaign needs these core components:

1. Lead capture system

• Use Lead Booster Pro to create targeted forms
• Set up proper lead scoring based on your criteria
• Enable automatic routing of qualified leads

2. Follow-up automation

• Email sequences for different lead types
• Appointment scheduling for calls if needed
• Clear next steps for every scenario

3. Tracking and optimization

• Monitor conversion rates at each step
• Track time spent on manual tasks
• Identify automation opportunities

Your 30-day implementation plan

Week 1:

• Choose your campaign type
• Set up your core tools
• Create your lead capture forms

Week 2:

• Develop your follow-up sequences
• Set up basic automation
• Test your entire funnel

Week 3:

• Launch your campaign
• Monitor early results
• Make quick adjustments

Week 4:

• Optimize based on data
• Add refinements
• Plan next 60 days

The power of iteration: Build, test, learn, repeat

Here’s something most articles won’t tell you about lead generation campaigns: Your first attempt won’t be perfect—and that’s exactly how it should be.

The most successful solopreneurs don’t wait for perfection. Instead, they follow a simple cycle:

1. Ideate: Choose a campaign idea that matches your business model
2. Build: Create a simple version to test your concept
3. Test: Launch it to a small audience
4. Learn: Gather data and feedback
5. Improve: Make one improvement at a time
6. Repeat: Start the cycle again with your learnings

Think of each iteration as an experiment. Every time you run through this cycle, you’ll:

• Understand your audience better
• Improve your messaging
• Strengthen your qualification process
• Refine your automation
• Get better at identifying quality leads

For example, you might start with a simple lead magnet and basic follow-up emails. As you learn what works, you could:

• Week 4: Improve your lead magnet based on feedback
• Week 8: Refine your qualification questions
• Week 12: Enhance your email sequences
• Week 16: Add better automation triggers

Remember: Even the most sophisticated campaigns you see today started as simple experiments. Give yourself permission to start small and improve continuously.

Conclusion: Your first campaign awaits

You now have everything you need to create your first lead generation campaign:

• Campaign ideas matched to your business model
• A framework for choosing the right approach
• Implementation steps you can follow
• Permission to start small and iterate
• Tools and systems to support your growth

The key is to start. Choose one campaign type that resonates with your business model and available resources. Remember that every successful solopreneur started exactly where you are now—with a single campaign and a willingness to learn and adjust.

Looking ahead

In the next guide in this series, we’ll explore how to get better-quality leads from your campaigns. You’ll learn how to:

• Fine-tune your qualification process
• Improve lead quality over time
• Adjust your campaigns based on results
• Scale what’s working

But for now, focus on choosing and implementing your first campaign. The sooner you start, the sooner you can gather real data and improve.

Take action today:

1. Review the campaign ideas for your business model
2. Choose one that fits your natural strengths
3. Follow the 30-day implementation plan
4. Trust the iteration process

Remember: The best lead generation campaign isn’t the most complex—it’s the one you can execute consistently and improve over time.