Getting 2% conversion rates on your lead forms isn’t just frustrating—it’s a business killer.
That’s exactly where Chris Hahn found himself. His lead generation agency had a solid business model, proven demand, and willing customers. But with only 2 out of every 100 visitors converting, paid advertising was bleeding money.
Then something interesting happened. We recreated his exact Typeform in Lead Booster Pro and got… the exact same results. 2% conversions. Again.
This discovery changed everything.
Because it proved what we’d suspected all along:
Tools don’t optimize conversions. Strategic implementation does.
Over the next two weeks, we ran three targeted experiments that completely transformed Chris’s business. Today, entneo generates over €100k in monthly lead value with conversion rates averaging 8%.
Here’s exactly how we did it.
Meet entneo: A lead generation agency
Chris runs entneo, a lead generation agency serving local cleaning and service companies. The model is elegant: capture high-intent searches, qualify prospects, hand-vet the leads, then deliver them to local businesses.
Each lead is worth €300-500 to his clients. At scale, this is a fantastic business.
But Chris had a problem: he couldn’t reach scale.
Using Typeform for his landing pages, he was stuck at 2% conversion rates. The math was brutal. To generate even €1,000 in monthly lead value required ad spending that destroyed his margins. Scaling was impossible.
Chris knew he needed a solution built for performance marketing, not surveys.
“Lead Booster Pro is exactly what I needed – a straightforward form builder that actually delivers results. We built our first form in minutes and immediately saw more leads coming in. The templates look professional and work perfectly on mobile. No complexity, no technical headaches. Just a simple, effective tool that helps us capture more leads at a great price.”
Chris Hahn
Founder of entneo
The 2% conversion death spiral
When we dug into Chris’s analytics, three shocking patterns emerged:
- Only 4% of visitors even started the form — 96% bounced without engaging
- Just half of those who started actually completed it — massive drop-off mid-funnel
- Over 95% of traffic came from mobile devices — yet the forms were desktop-optimized
We loaded his form on mobile to experience what his visitors saw. It was painful.
The first step hit visitors with a wall of fields. Scrolling was required just to see the continue button. Every interaction felt like work.
Typeform might be great for employee surveys, but for performance marketing? It was actively destroying conversions.
Chris wasn’t just losing leads—he was burning money on traffic that never had a chance to convert.
From 2% to 8% conversions
Week 1: The baseline reality check
We started by recreating Chris’s form exactly as it was, just in Lead Booster Pro. Same fields, same order, same everything.
Result? 2% conversions.
This was actually great news. It confirmed that poor implementation—not the tool—was killing conversions. Now we could fix it.
Armed with our analytics insights, we rebuilt everything with mobile users in mind. Through three rapid iterations (each taking about 4 days to gather enough data), we tested specific optimizations:
Iteration 1: Eliminating first-step friction
- Reduced the first step to a single, easy question
- Made it visually clear and instantly answerable
- Result: Start rate jumped from 4% to 15%
Iteration 2: Building momentum
- Implemented auto-continue after each answer
- Added visual question formats (image selections)
- Kept every step within mobile viewport—no scrolling
- Result: Start rate hit 25%, completion rates improved dramatically
Iteration 3: The finishing touches
- Added a strategic “loading” step before contact details (building commitment)
- Implemented smart autocomplete for final fields
- Optimized button placement for thumb-friendly mobile tapping
- Result: 8%+ overall conversion
The technical details that matter:
Every optimization served a purpose:
- Auto-continue: Reduces cognitive load, maintains momentum
- Visual questions: Faster to process than text, perfect for mobile
- Loading steps: Create micro-commitments that boost final conversion
- Viewport optimization: Eliminates frustrating scrolling on small screens
Within two weeks, we’d created a conversion machine that transformed Chris’s business.
How better forms created a scalable agency
The numbers speak for themselves:
- Start rate: 4% to 25% (6.25x improvement)
- Overall conversion: 2% to 8% (4x improvement)
- Monthly lead value: €1k to €100k+ (100x+ growth)
But here’s what really matters: Chris now has a template that works across all his clients. He’s deployed it for 10+ customers, each seeing similar results. What took weeks to optimize now takes 15 minutes to implement.
The 4x conversion improvement didn’t just mean more leads—it fundamentally changed the unit economics. Channels that were impossibly expensive at 2% conversion became profitable gold mines at 8%.
Your most important business decision
Chris’s transformation reveals a truth most marketers miss: Your form is either your growth engine or your bottleneck.
At 2% conversions, every marketing channel is too expensive. At 8%, you can outspend competitors still struggling with their generic form builders.
The difference? It’s not about having more features. It’s about understanding that 95% of your traffic is on mobile, that first impressions happen in milliseconds, and that every field is a potential exit point.
We make it our mission to ensure every customer generates as many qualified leads as possible. That means hands-on support, data-driven optimization, and treating your conversion rate like the business-critical metric it is.
Because when you 4x your conversions, you don’t just get more leads.
You get a different business entirely.
