How to track conversions in Facebook Ads?

Tracking conversions with Facebook Ads is essential for measuring the effectiveness of your advertising campaigns. By monitoring how users interact with your website after clicking on your ads, you can optimize your campaigns for better performance and return on investment (ROI). This guide will walk you through the process of setting up conversion tracking in Facebook Ads, specifically for Lead Booster Pro forms.

Prerequisites

Before you begin, ensure the following:

• Facebook Pixel is installed on your website: Your website must already have the Facebook Pixel installed. This tracking code enables Facebook to monitor user interactions on your site.
• Lead Booster Pro limitations: Lead Booster Pro does not allow you to add tracking codes directly within its platform. Instead, it utilizes the existing tracking codes on your website.
• GDPR compliance: By using your website’s existing tracking codes and managing user consent through a consent management tool, you maintain compliance with GDPR regulations.

Step 1: Add a custom event to your form

1.1 Open the form in Lead Booster Pro

• Login: Sign in to your Lead Booster Pro account.
• Navigate to forms: Go to the “Forms” section.
• Select your form: Choose the specific form you want to track conversions for.

1.2 Configure Facebook Ads custom event

• Access form settings: Click on “Settings” or the gear icon within the form editor.
• Add custom event name:
  • Locate the field labeled “Facebook Ads Custom Event Name” or similar.
  • Enter a unique event name for this form (e.g., “Lead Form Submission: [FormName]”).
  • Ensure that the event name is unique for each form to identify individual form submissions.
• Save the form: Click “Save” or “Update” to apply the changes.

Step 2: Test the event

2.1 Reload the embedded form on your website

• Refresh the page: Navigate to the page where your form is embedded and refresh it.
• Consent to tracking:
  • Ensure that your website’s consent management tool is functioning properly.
  • Accept the necessary cookies or tracking permissions to allow the Facebook Pixel to load.

2.2 Complete the form

• Submit a test entry:
  • Fill out the form fields.
  • Submit the form to trigger the custom event.
• Note: Make sure no browser plugins (like ad blockers) are blocking the Facebook Pixel from tracking events.

Step 3: Approve the custom event in Facebook Ads Manager

3.1 Wait for the event to process

• Processing time: Wait approximately 30 to 60 minutes for the event to be processed by Facebook Ads Manager.

3.2 Access Facebook Ads Manager

• Login: Sign in to your Facebook Ads Manager.
• Navigate to Events Manager:
  • Click on the “Menu” icon in the top-left corner.
  • Under “Data Sources”, select “Events Manager”.

3.3 Review and confirm the custom event

• Locate your custom event:
  • In Events Manager, select your Facebook Pixel.
  • Under the “Overview” or “Events” tab, look for your custom event name.
• Address the warning:
  • If there’s a warning triangle in the “Status” column next to your event, it indicates that the event is new and requires review.
• Review the event:
  • Click on the warning triangle.
  • A prompt will appear with details about the custom event.
• Acknowledge and confirm:
  • Click “Review”.
  • Read the information provided.
  • Click “I acknowledge” to confirm that you intended to add this custom event.
  • Click “Confirm the custom event” to finalize the event setup.

Step 4: Done

Your custom event is now set up and approved in Facebook Ads Manager. You can start using this event for tracking conversions, creating custom audiences, or optimizing your ad campaigns.

Additional tips

• Monitor event activity:
  • Regularly check the Events Manager to ensure that your custom event is firing correctly and data is being collected.
• Optimize ad campaigns:
  • Use the data from your custom event to refine your targeting, creatives, and bidding strategies.
• GDPR compliance:
  • Ensure that your consent management tool correctly handles user preferences regarding tracking and data collection.