How to track conversions in Google Ads?

Tracking conversions in Google Ads is essential for understanding the effectiveness of your advertising campaigns. By monitoring how users interact with your website after clicking on your ads, you can optimize your campaigns for better performance and return on investment (ROI). This guide will walk you through the process of setting up conversion tracking in Google Ads, specifically for Lead Booster Pro forms.

Prerequisites

Before you begin, ensure the following:

• Google Ads tracking code is loaded on your website: Your website must already have the Google Ads global site tag (gtag.js) installed. This script enables Google Ads to track user interactions on your site.
• Lead Booster Pro limitations: Lead Booster Pro does not allow you to add tracking codes directly within its platform. Instead, it utilizes the existing tracking codes on your website.
• GDPR compliance: By using your website’s existing tracking codes, you maintain compliance with GDPR regulations. This approach allows users to manage their consent preferences through your chosen consent management tool.

Step 1: Create a custom conversion in Google Ads

1.1 Access your Google Ads account

• Login: Sign in to your Google Ads account.
• Navigate to Goals > Summary

1.2 Create a new conversion action

• Start the creation process:
  • Click the “+” button to add a new conversion action.
  • Select “Website” as the type of conversion you want to track.
• Skip the website scan:
  • You’ll be prompted to enter your website URL for a scan. Click “Scan,” but you can ignore the results and proceed.
• Manual setup:
  • Scroll to the bottom of the page and select “Add a conversion action manually using code.”

1.3 Define conversion settings

• Category:
  • Choose a category that best describes your conversion. To track form submissions, select “Submit lead form.”
• Conversion name:
  • Enter a descriptive name for the conversion action, such as “Lead Form Submission – [Form Name].”
• Value:
  • Assign a monetary value to the conversion. This helps measure ROI and optimize bids. You can choose:
    • “Use the same value for each conversion”: Enter a specific amount.
    • “Use different values for each conversion”: Requires additional setup.
    • “Don’t use a value”: If you prefer not to assign a value.
• Count:
  • Decide whether to count “Every” or “One” conversion after an ad click. For lead forms, “One” is typically appropriate.
• Conversion window:
  • Set the time frame within which a conversion is recorded after an ad interaction (default is 30 days).
• View-through conversion window:
  • Specify how long it takes to track view-through conversions (default is 1 day).
• Include in conversions:
  • Leave this checked if you want the data to appear in your “Conversions” reporting column.
• Attribution model:
  • Choose an attribution model (e.g., “Last Click”, “First Click”, “Linear”, etc.).

1.4 Save and retrieve conversion IDs

• Save the conversion action:
  • Click “Create and Continue”.
• Get the event snippet:
  • On the next page, you’ll see options for setting up the tag. Click “See Event Snippet”.
• Locate conversion IDs:
  • In the code snippet, find the send_to parameter. It looks like this:

  gtag('event', 'conversion', {'send_to': 'AW-XXXXXXXXX/XXXXXXXXXXXX'});

  • Google Ads Account ID: The part after 'AW-' and before the slash / is your Account ID (e.g., AW-123456789).
  • Conversion Label: The part after the slash / is your Conversion Label (e.g., abcdEFghIjklMNopQRsT).
• Save the IDs:
  • Copy and store both the Account ID and Conversion Label securely. You’ll need them to connect with Lead Booster Pro.

Step 2: Add your Google Ads account ID in Lead Booster Pro

2.1 Access your Lead Booster Pro organization

• Login: Sign in to your Lead Booster Pro account.
• Select organization: Choose the organization where you want to set up conversion tracking.

2.2 Navigate to integrations

• Go to Integrations:
  • From the dashboard, find the “Integrations” section in the sidebar or settings menu.

2.3 Connect Google Ads

• Initiate connection:
  • In the list of available integrations, locate “Google Ads”.
  • Click on “Connect” or “Add Integration”.
• Enter account ID:
  • Paste your Google Ads Account ID (e.g., AW-123456789) into the designated field.
• Save settings:
  • Click “Save” or “Connect” to establish the integration.

Step 3: Add your Google Ads conversion label to your form

3.1 Select the form to track

• Access forms:
  • Navigate to the “Forms” section within Lead Booster Pro.
• Choose form:
  • Select the specific form you wish to track conversions for.

3.2 Edit form settings

• Open settings:
  • Within the form editor, click on “Settings” or the gear icon.
• Locate conversion tracking field:
  • Find the field labeled “Google Ads Conversion Label” or similar.

3.3 Enter conversion label

• Paste conversion label:
  • Insert the Conversion Label you copied from Google Ads (e.g., abcdEFghIjklMNopQRsT).
• Save form settings:
  • Click “Save” or “Update” to apply the changes.

Step 4: Verification

4.1 Test the conversion tracking

• Submit a test form:
  • Go to your website and submit the form you’ve just configured.
• Check Google Ads:
  • In your Google Ads account, navigate back to “Conversions”.
  • Verify if the test conversion is recorded (note that it may take a few hours for data to appear).

4.2 Monitor performance

• Ongoing tracking:
  • Regularly check your Google Ads reports to see how many conversions are being recorded.
• Optimize campaigns:
  • Use the conversion data to adjust your bids, keywords, and ad creatives for better performance.

Conclusion

You’ve successfully set up conversion tracking for your Lead Booster Pro forms in Google Ads. This integration allows you to measure the effectiveness of your campaigns and make data-driven decisions to enhance your marketing strategy. Remember to comply with GDPR by managing tracking scripts through your consent management tool.