How to track conversions in Plausible?

Tracking conversions with Plausible Analytics helps you measure the effectiveness of your marketing campaigns while respecting user privacy. By monitoring custom events when users complete your forms, you can understand which sources drive the most valuable leads without invasive tracking. This guide will walk you through the process of setting up conversion tracking in Plausible Analytics, specifically for Lead Booster Pro forms.

Prerequisites

Before you begin, ensure the following:

• Plausible Analytics is installed on your website: Your website must already have the Plausible Analytics script installed. This lightweight tracking code enables privacy-friendly analytics on your site.
• Lead Booster Pro limitations: Lead Booster Pro does not allow you to add tracking codes directly within its platform. Instead, it utilizes the existing tracking codes on your website.
• Privacy-first approach: Plausible Analytics is GDPR-compliant by default and doesn’t use cookies, making it an excellent choice for privacy-conscious businesses.

Step 1: Add a custom event to your form

1.1 Open the form in Lead Booster Pro

• Login: Sign in to your Lead Booster Pro account.
• Navigate to forms: Go to the “Forms” section.
• Select your form: Choose the specific form you want to track conversions for.

1.2 Configure Plausible Analytics custom event

• Access form settings: Click on “Settings” or the gear icon within the form editor.
• Add custom event name:
  • Locate the field labeled “Plausible Analytics – Custom event name” or similar.
  • Enter a descriptive event name for this form (e.g., “Lead Generated”, “Demo Request”, or “Contact Form”).
  • Keep event names consistent and meaningful for easier analysis.
• Save the form: Click “Save” or “Update” to apply the changes.

Step 2: Set up goals in Plausible Analytics

2.1 Access your Plausible Analytics dashboard

• Login: Sign in to your Plausible Analytics dashboard.
• Select your website: Choose the website where your form is embedded.

2.2 Configure custom event goals

• Navigate to goals:
  • Click on the site settings (gear icon) for your website.
  • Select “Goals” from the settings menu.
• Add custom event:
  • Click on “+ Add goal”.
  • Select “Custom event” as the goal type.
  • Enter the exact event name you configured in Lead Booster Pro (e.g., “Lead Generated”).
  • Click “Add goal” to save.

Step 3: Test the event

3.1 Reload the embedded form on your website

• Refresh the page: Navigate to the page where your form is embedded and refresh it.
• No consent required: Unlike other analytics tools, Plausible doesn’t use cookies and doesn’t require consent banners.

3.2 Complete the form

• Submit a test entry:
  • Fill out the form fields.
  • Submit the form to trigger the custom event.
• Note: Plausible respects browser privacy settings but is rarely blocked by ad blockers due to its privacy-first approach.

Step 4: Verify the conversion tracking

4.1 Check real-time data

• Immediate verification: Plausible Analytics shows data in real-time, so you should see your event immediately.
• Navigate to your dashboard: Return to your Plausible Analytics dashboard.

4.2 View conversion data

• Check the goals section:
  • Look for the “Goal Conversions” section on your dashboard.
  • Your custom event should appear with the conversion count.
• Analyze conversion sources:
  • Click on your goal to see which sources, pages, and campaigns drive conversions.
  • Use this data to optimize your marketing efforts.

Step 5: Done

Your custom event is now set up and tracking in Plausible Analytics. You can start analyzing conversion data, understanding which marketing channels perform best, and optimizing your lead generation efforts.

Additional tips

• Use descriptive event names:
  • Choose clear, action-oriented names like “Lead Generated” or “Demo Requested” rather than generic names.
• Track form-specific conversions:
  • If you have multiple forms, create unique event names for each to track their performance separately.
• Leverage conversion rate insights:
  • Plausible automatically calculates conversion rates for each traffic source, helping you identify your most effective channels.
• Privacy-friendly reporting:
  • Share your analytics publicly or with stakeholders without privacy concerns, as Plausible doesn’t collect personal data.